Wendy's PR; If You Can't Spin It Nice, Don't Spin At All
What you don't say can be just as important as what you do say. Greg Byrne The actual slide from Professor Poynter's presentation where I learned the purpose of PR. When I was a student at the Mayborn School of Journalism, I learned that the purpose of public relations is to support the objectives and goals of the organization. Everything your organization does in the public eye will effect your ability to do that, and it will change what actions you need to take to do it. Sometimes, the best strategic action is to not do anything at all. Take Wendy's as an example; fast food is interchangeable. There is no substantive difference between a Whopper and a Big Mac; but once someone has a strong positive association with McDonalds or Burger King, they will insist that there is something different about their preference. Wendy's is a third place player in the fast food market; it's RC Cola, it's Image Comics, it's Linux. A third player can either go for ...